Way back in the early days of the internet popups were everywhere, offering deals and making navigation impossible. It didn’t take long before they were outlawed by Google’s Terms of Service and rightly so. Of course some enterprising marketer thought up a new way around that and now you have the “modal window” or overlay. These overlays want your visitor to complete some call to action, like a Facebook page or sign up for a newsletter. They are used by websites all over the net including high authority sites.
Guess what….They are still irritating!
Here’s a rant proving how irritating they are:
Modal windows can be used for good, they can give you a ton of information quickly if they are used properly. Unfortunately the most common reason they are used is to try and increase conversions. The most common modal window is the subscribe window, the objective is to gather email addresses and create a sales funnel.
Where it gets frustrating for the user is when it blocks the entire screen and prevents your users from accessing the site without signing in or subscribing or promising the webmaster your first born child. It’s a horrible experience for the user.
There are some popups that actually do work, those are the tiny unobtrusive click to chat windows. They are usually hidden off to the side or in the bottom corner of the page. They don’t interfere with your ability to read the screen, and they are there to answer customer questions. It doesn’t get in the way of the user experience and it doesn’t hold your viewing experience for ransom.
It’s understandable from the point of view of the site owner why they use them, they do increase conversions and the lower your bounce rate. Both are laudable goals but balance it against the user experience, and it really doesn’t paint an accurate picture of bounce rate. Here’s why they don’t always work.
They are very in your face and ask for too much information too quickly. You are asking users to subscribe to your site before they have even found what they are looking for. If your visitor is coming from a mobile device they are horrible to get rid of. If the modal window pops up too soon, your visitor really isn’t that engaged with your content and will like hit unsubscribe with the first newsletter.
Sparingly…very sparingly! If you’re relying on modal windows heavily to increase your email list it’s time to look at your design and get something that converts better for you.
If you insist on a modal window for subscribers then at least wait until your visitor is halfway down the page before trying to grab their email address.
Your website is the global representation of your brand. The services you offer, your personality, and the things that you offer your clients all need to be represented in such a way that the minute a visitor arrives on your site they know what you’re all about. You need the best calgary web design that can tell a compelling narrative that gives your audience a memorable experience.
There is also a technical aspect to good design, first you need to understand that more than 90% of purchases start with an online search. If your site takes more than 3 second to load then you have just lost roughly 40% of your traffic. In under a second the viewer has already formed an opinion about your website. This means that not only does your story have to be compelling but it needs the technical aspects done right.
The role of the web designer is simple, yet complicated. Their job is to tell your story through your website. How do they do that? http://north49digital.ca/
Your brand needs a voice that is clearly displayed through your website design. Use bold and colorful images accompanied by succinct text. It needs to capture who you are and be simple to navigate through. Let it convey your values right away.
Your website is your first tool in relationship building, it takes text and imagery to define who you are and what your business believes it. It also tells your customers what they can expect from your products and services. You need to target your content to your audience, connect with them.
Your website should be easy to navigate through and easy to read. Web design has moved beyond that endless wall of text. Break your content up into manageable chunks, use lists, images and video to make it digestible. Your visitor should be able to scroll your page with a glance to find what they are looking for.
Making headlines and content that directs visitors where they need to go is paramount to copy that converts. This is the biggest mistakes that designers make, no clear call to action. Whether it is direction to a form, or a prominent phone number to call, your visitors need to be guided where to go.
It’s the role of the web designer to tie all of these elements together in an effective and visually appealing way. They need to create an inviting space for your customers.